Bank Compliance Tool Provider

The client specializes in helping banks stay ahead of ever-evolving regulations and consumer requirements through a comprehensive suite of compliance tools and resources. While their tools are critical for the industry, their previous website didn’t effectively reach those who needed their offerings. They redesigned their website to increase visibility, attract new members, and align their digital presence with the diverse ways people search for compliance solutions.

Through a strategic digital marketing audit, actionable insights into user search behavior emerged. Leveraging these insights, the website was restructured and optimized for search engines, significantly improving its discoverability and user engagement.

Solution

The new website structure reflected the diverse search behaviors. Key updates included:

• Regulator-Specific Pages: Dedicated pages optimized for terms like “FDIC compliance” and “CFPB compliance.”

• Regulation-Focused Pages: Comprehensive pages for individual regulations such as Reg B and ECOA.

• Resource Pages: Content hubs for tools and checklists to help users easily access compliance resources.

• Function-Based Pages: Sections tailored to specific banking roles like mobile banking compliance.

• Tool-Specific Pages: Dedicated content for resources such as calculators and risk assessments.

Growth

Over time, the website became more visible to the ways people searched, resulting in more organic search traffic.