Digital Marketing Audit & Strategy

This comprehensive analysis and strategy equips clients with the tools needed to achieve their digital marketing goals. It focuses on making websites more visible through optimized search strategies on Google. This service is especially valuable during the early stages of a website redesign, as it ensures your site architecture and content align strategically with your goals.

What’s Included in the Price

  1. Analytics and Tracking Setup

    • Full setup of Google Analytics, Google Search Console, and Google Tag Manager for data-driven insights.

  2. Keyword Research

    • Extensive research to uncover how your audience searches for you on Google.

    • Prioritization of up to 300 keywords.

    • Optional: Save $600 by selecting the SEO Keyword Analysis Report first.

  3. Discovery Meeting

    • A presentation of preliminary research results.

    • Gathering detailed information about your business, including:

      • Your products and services.

      • Target audience and customer pain points.

      • Performance metrics and revenue streams.

  4. Competitor Analysis

    • Insights into how your website ranks in Google search results compared to competitors.

    • Limited analysis for Google Ads, shopping, and local search results (if applicable).

  5. Website Analytics

    • Overview of key reports from Google Analytics and Google Search Console.

    • Limited review of your current Google Tag Manager and Google Ads setup.

  6. Strategy Presentation

    • Summary of key findings and actionable next steps.

    • Focus on website goals, architecture, and content strategy.

Additional Notes

  • The insights from this audit and strategy presentation will help define the scope for SEO implementation.

  • Customized pricing is available if the required scope exceeds the standard guidelines.

Requirements

Access to the following tools is necessary for the audit:

  • Google Analytics

  • Google Search Console

  • Google Tag Manager

  • Google Ads (if applicable)

Pricing

  • Base Price: $5,000 (50 hours of work)

  • Billable Hourly Rate: $100/hour for additional work