Google Analytics & Tracking Setup

Ensure your organization is equipped to effectively use Google Analytics 4 (GA4) for data-driven decision-making. 

Included in the Price

1. Website Technical Review

Identify and resolve issues affecting your website’s usability and searchability, such as:

  • Importing your sitemap into Google Search Console

  • Improving performance and page load times

  • Enhancing mobile accessibility and usability

  • Optimizing for search engine potential (SEO)

  • Fixing broken links and dead pages

  • Ensuring pages can be indexed by search engines

2. GA4 Setup

  • Configure “key event” tracking in GA4 for actions like donations, membership sign-ups, and other important conversions.

  • Import key events into Google Ads (if applicable).

  • Verify accurate tracking for events like file downloads, video views, and site searches.

  • Enable automatic tracking of email campaign traffic in GA4 (if compatible with your email marketing platform).

  • Set up and link Google Search Console with GA4.

3. Google Tag Manager Setup

  • Implement a GA4 tag in Google Tag Manager (GTM) and replace the existing Google Analytics code on your website.

  • Collaborate with third-party providers to integrate GTM across all platforms, ensuring seamless tracking.

4. Presentation Meeting

  • Review the completed work and provide actionable recommendations for next steps.

Optional Add-Ons

These advanced features may require additional time:

  • Integrate GA4 ecommerce tracking with your donation or online store platform to monitor revenue (if supported by your platform).

  • Add tracking codes to GTM for platforms like Facebook Ads and LinkedIn Ads.

Fine Print

  • Access to all relevant platforms (GA4, GTM, Google Search Console) is required to complete the work.

  • Some technical limitations may prevent full implementation of all features (e.g., GA4 events not tracking correctly on specific platforms).

Pricing

  • Base Price: $500 (5 hours)

  • Billable Hourly Rate: $100/hour for additional work